Helping LPs understand private deals and compare sponsors
We work with industry experts to ask sponsors the right questions, then turn the answers into structured, comparable data and video clips inside a Briefing Room.
“Investors don't like losing money, but they HATE getting surprised.”
The Briefing Room
ARG-8427
The pitch you're given
What the Briefing Room asks
How does this deal lose money?
3 loss scenarios, on camera.
What is the break-even occupancy?
71%, stress-tested.
How have similar deals lost money?
Benchmarked across 20+ sponsors.
Every sponsor
Same six questions. Comparable.
The Private Deal Paradox
Risk over IRR.
IRR is the constraint, not the goal. Risk defines how much an investor can put to work. Yet there is no consistent way to see a sponsor's real risk, and that information gap is exactly what Argus closes.
The Sponsor Pitch
Focused almost entirely on IRR and best-case projections. The story is built on the upside.
The Advisor Reality
Advisors and their clients are really buying risk management and stability. They need to know what happens when things go wrong.
The Cost of Misalignment
Sponsors who cannot communicate risk leave real money on the table, and investors are left guessing.
How It Works
Structured data, beyond the surface pitch.
We move sponsor risk from scattered PDFs and a pitch deck to structured data you can filter and compare. Four steps.
Standardized interview
We interview the sponsor on camera and ask the questions investors actually have. How can I lose money. What is the break-even occupancy. How have similar deals lost money in the past. Every sponsor answers the same set, so deals are comparable.
Clips and structured data
We edit the interview into short clips by topic and extract every answer into structured data, so it is easy to access, filter, and compare across deals.
Comparison across deals
See the break-even occupancy on this deal next to similar deals, and see how the sponsor's assumptions hold up against the wider set. Every interview adds to the corpus and makes the next comparison sharper.
Questions, answered once
Investors see what others have already asked and watch the sponsor answer on video. They can ask their own question. Our AI deduplicates repeats, gives an immediate answer where one already exists, and routes anything net-new to the sponsor, who records a short video reply that drops into the Briefing Room automatically.
What Changes
From a pitch deck to structured data.
Who we serve
One standard. Every seat at the table.
Select your role to see what Argus does for you.
Deal originators
Sponsors
Explain your deal’s risk once, on camera. Answer the questions investors always ask, stop repeating yourself, and give every investor a clear Briefing Room you can share anywhere you raise.
Answer the hard questions once, on camera.
Get Started
Start evaluating private-deal risk the right way
We are gathering input from advisors, RIAs, syndicates, investor communities, and sponsors to refine the platform. We would value your point of view.