In private markets, nobody holds sponsors and operators to what they promised to their investors

Argus locks each sponsor's projections on the day of the offering and shows every later result against them, against comparable deals and against the market.

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Northline Comfort, HVAC acquisition

Quarterly distributions

Illustrative
Locked Feb 12, 2024
$0$100K$200K$300KComparable deals$145Kbelow theprojectionQ1 2024Q4 2024Q3 2025Q2 2026

Sponsor's reason

Two add-on acquisitions closed 5 months late, and a warm summer cut service calls.

EBITDA against the sponsor's projection: 82%

Median of 14 comparable deals: 97%

Each quarter, numbers pass from operator to sponsor to investor, and nobody along the way compares them with what was promised

In this illustrative deal, the sponsor projected $295K in distributions for Q2 2026. The operator, the sponsor and the investor each handle the Q2 numbers, and none of them checks the result against that projection.

1. Operator

The company or property the money bought

Illustrative

Monthly report

Revenue$4.2M
Adj. EBITDA$610K
Backlognew this month
Churndropped from report
Compared with the $295K projection?No

What gets lost: The operator reports the metrics it chooses, and the list changes from month to month.

2. Sponsor

The firm that raised the money

Illustrative

Inbox

Northline ComfortXLSX
Summit Air ServicesPDF
Cedar Row ApartmentsPDF
Bayline LogisticsXLSX

Draft letter to investors

We remain confident in the business plan.

Compared with the $295K projection?No

What gets lost: The sponsor can't track every operator closely, and writes a letter that rarely compares results with the offering projection.

3. Investor

The person or fund that put up the money

Illustrative

Keel Street investor portal

Session expired. Log in again.

Harbor & Pine investor portal

Incorrect password.

My holdings.xlsx

DealIRR
Northline14%
Summit Air#REF!
Compared with the $295K projection?No

What gets lost: The investor deciphers PDFs from several portals and checks them against a personal spreadsheet. And then good luck figuring out what changed and why.

When a public company misses its guidance, analysts ask why on the earnings call, and when a sponsor misses its projection, nobody asks

Public company

  1. The promise

    Guidance

    Management gives revenue and earnings guidance for the quarter and the year.

  2. The report

    10-Q every quarter

    Results follow the same accounting rules and SEC format as every other company.

  3. The comparison

    Same day

    Analysts compare results with guidance and with peers on the earnings call.

  4. The consequence

    Same day

    The stock price moves, and management answers for the miss.

Private deal or fund

  1. The promise

    Projection

    The sponsor projects cash flows and returns in the offering memorandum.

  2. The report

    Its own format

    The sponsor reports the metrics it chooses, in its own layout, on its own schedule.

  3. The comparison

    Nobody

    Nobody compares results with the projection, with comparable deals or with the market.

  4. The consequence

    No consequence

    The sponsor raises the next deal, often from the same investors.

Investors hold $20.3 trillion in private markets with no common reporting standard, so sponsors are never held to what they promised or said.

Source: PitchBook, private markets assets at the end of 2025.

Argus locks each projection on the offering date and shows every later result against it, against comparable deals and against the market

  1. On the day of the offering

    Argus locks the projections

    Argus records the sponsor's projected distributions, earnings, leverage and exit on the offering date. The sponsor can explain a change later, but can't edit the original.

    Illustrative
    Projections locked on the offering date.
    MeasureProjected
    Distributions$1.0M a year
    EBITDA in 2026$7.4M
    Debt/EBITDA3.5x
    Exit2.1x
    Locked
  2. Every quarter

    Sponsors report every update in one standard form

    Every deal reports the same measures against its locked projection, with the sponsor's reason for every change.

    Illustrative
    Projections locked on the offering date compared with current results. Every current result is below its projection.
    MeasureProjectedNow
    Distributions$1.0M a year$0.6M
    EBITDA in 2026$7.4M$6.1M
    Debt/EBITDA3.5x4.6x
    Exit2.1x1.7x
  3. Performance in context

    Investors see each result against the projection, comparable deals and the market

    A miss when every comparable deal also missed means something different from a miss when peers hit their numbers.

    Illustrative

    EBITDA against the sponsor's projection: 82%

    Median of 14 comparable deals: 97%

Standardization makes deals comparable and analyzable, and it increases transparency

Summit Air Services, HVAC acquisition

Illustrative

Keel Street Capital, Q2 2026 letter, PDF

Revenue grew 18% year over year, we closed 2 add-on acquisitions and adjusted EBITDA margin expanded 120 bps.

Northline Comfort, HVAC acquisition

Illustrative

Harbor & Pine, Q2 2026 email

A strong first half despite weather headwinds. We are reinvesting cash flow into growth and remain on track with our business plan.

  • Different metrics
  • No comparison with the projection
  • No context

Illustrative deals, sponsors and figures.

Every quarter adds to a track record for each sponsor that the sponsor doesn't write and can't edit

Distributions paid as a % of each deal's original projection

Business acquisitions closed 2021 to 2024, one dot per deal. Illustrative.

  • Sponsor A, 6 deals

  • Sponsor B, 4 deals

  • Sponsor C, 3 deals

  • Sponsor D, 5 deals

  • Sponsor E, 2 deals

Today every track record in a pitch deck is written by the sponsor. On Argus, each projection is locked at the offering and every result is recorded against it, so investors can check a sponsor's past deals before they commit to the next one.

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